Market entry & strategy
Positioning, pricing, channel planning and a practical roadmap shaped for the realities of Greater China.
↗SHANGHAI MARKET OPERATIONS
Your brand.
Operational
in China.
One Shanghai team to import, distribute, retail and grow international consumer brands across Greater China.
MOI / CNMARKET SYSTEM 01LIVE
CHINA
OPERATIONS
OPERATIONS
01IMPORTCustoms & compliance
02DISTRIBUTEWholesale & retail
03OPERATETmall · JD · RED
04GROWContent & demand
SHANGHAI31.2304° N / 121.4737° E
BRANDS WE REPRESENT & HAVE WORKED WITH
LUNETTEKLINTAferm LIVINGHETKINENLUMENEIITTALAAUGUSTA
WHAT WE DO
Strategy is useful.
Execution wins.
We combine local market knowledge with the operating infrastructure required to move products, run channels and build durable consumer demand in China.
Import & compliance
A mature, reliable path for sourcing, customs clearance, registration, warehousing and fulfilment.
↗Distribution & retail
Wholesale relationships and thoughtful retail experiences that put your brand in the right hands.
↗E-commerce & content
End-to-end growth across Tmall, JD.com and RED — from storefront operations to local storytelling.
↗ONE CONNECTED NETWORK
China,
covered.
We connect brand, product and consumer across the full commercial journey — with one accountable team in Shanghai.
TMALL 天猫JD.COM 京东RED 小红书RETAILDISTRIBUTION
SHANGHAIHOW WE WORK
Local fluency.
Long-term thinking.
Discover
We learn the brand, business and ambition.
Design
We build the China market plan together.
Launch
We handle entry, channels and operations.
Grow
We create relevance, demand and longevity.
WHO WE PARTNER WITH
We are at our best with distinctive international brands that value design, quality and responsible growth.
Nordic & international originClear point of viewLong-term China ambitionQuality-led products
SELECTED EXPERIENCE
Brands we know
from the inside.
Explore all cases ↗
PROVEN CATEGORY EXPERIENCE
Nordic sensibility.
China operating depth.
Moi Trade is the exclusive Greater China distributor for Lunette and has operated brands including Klinta, ferm LIVING, Hetkinen, Lumene, Iittala and Finland’s Augusta. This experience spans intimate care, beauty, fragrance, home and design-led consumer goods.
Read our China market entry guide ↗FREQUENTLY ASKED
Questions international brands ask us.
What does a China market entry partner do?+
A China market entry partner turns brand strategy into local execution. Moi Trade supports positioning, import and customs processes, distribution, retail, e-commerce operations and market development through one Shanghai-based team.
Which sales channels can Moi Trade operate?+
Moi Trade works across distribution and retail as well as major Chinese digital channels, including Tmall, JD.com and RED (Xiaohongshu). Channel selection is based on brand positioning, category and commercial readiness.
Can Moi Trade help with importing and customs clearance?+
Yes. Moi Trade has established sourcing, import and customs-clearance channels that help international consumer brands move products into China and build reliable local operations.
Which brands are the best fit?+
Moi Trade is best suited to distinctive Nordic and international consumer brands with quality-led products, a clear point of view and a long-term commitment to developing the Greater China market.
LET’S BUILD YOUR CHINA STORY
Ready to cross
the distance?
Tell us about your brand, where you are today, and where you would like to go in Greater China.
Start a conversation ↗SHANGHAI · CHINA · 北欧品牌中国合作伙伴