01 · THE BRAND
Augusta Nordic is a Finnish intimate skincare brand created for hormonally changing, dry and sensitive skin, combining science-informed development with Nordic simplicity.
Founded by sisters Heli Kurjanen and Mira Mäkelä, Augusta Nordic draws on more than two decades of intimate-wellness expertise. Its products are made in Finland with purposeful ingredients and a focus on comfort, hormonal wellbeing and honest education.
Visit official brand site ↗02 · THE CHINA OPPORTUNITY
Building relevance before reach.
Hormonal and intimate skincare is highly personal. Building trust in China requires sensitive education, clear product language and a market approach that respects both medical context and everyday wellbeing.
03 · MOI EXPERIENCE
Local execution, with the brand intact.
Augusta Nordic forms part of Moi Trade’s experience with Finnish women’s-care and intimate-wellness brands. The focus is on protecting the brand’s expert voice while shaping a locally relevant route to market.
Women’s-care category strategySensitive content localizationProduct educationRetail and e-commerce planningCommunity-led brand development