01 · THE BRAND
Hetkinen is a Finnish scent and design house inspired by Nordic forests, natural materials and the quiet rituals shared by Finnish and Japanese aesthetics.
Founded in 2018, Hetkinen creates perfumes, candles and scent diffusers from a design language shaped by pine, birch, juniper and the atmosphere of the Finnish forest.
Visit official brand site ↗02 · THE CHINA OPPORTUNITY
Building relevance before reach.
Scent is experiential and culturally nuanced. Establishing the brand requires spaces, storytelling and retail moments that let consumers understand both the product and the world around it.
03 · MOI EXPERIENCE
Local execution, with the brand intact.
Hetkinen is part of Moi Trade’s Nordic design and lifestyle brand experience, with a focus on introducing a distinctive Finnish story to the China market.
Brand world localizationLifestyle distributionRetail presentationScent-category storytellingDigital content and discovery