CASE 01 · Finland

Lunette

Making sustainable period care relevant in Greater China.

Lunette official brand imagery
ORIGINFinland
CATEGORYMenstrual wellness
MARKETGreater China
EXPERIENCEBrand operations

Lunette is a Finnish pioneer in reusable menstrual care, combining medical-grade materials, user-centred design and a long-standing commitment to menstrual health.

Founded in Finland in 2005, Lunette designs and manufactures reusable period cups from medical-grade silicone. The brand brings together Finnish manufacturing, inclusive education and a mission to reduce disposable period waste.

Visit official brand site ↗

Building relevance before reach.

Intimate care requires more than product availability. Consumers need trusted education, culturally fluent communication and consistent support across discovery, purchase and everyday use.

Local execution, with the brand intact.

Moi Trade is Lunette’s exclusive distributor for Greater China, providing a local operating base for market development, distribution, retail and digital channels.

Exclusive Greater China representationImport and local operationsDistribution and retailTmall, JD.com and REDConsumer education and content
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